July 19, 2006

Case Study: VelocIT Logo

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logo01.gifThe idea is formed. The business plan is written. The client list looks good. You’ve got great business partners. It’s time to open shop!

Every business owner knows they need a logo, but not many realize the importance of a great logo. It’s all about presentation, and an expertly designed logo is part of that great first impression every business person wants to make to the next potential client.

The logo for VelocIT was a designer’s dream project. CEO Micah Dylan speaks the language of design and understands the importance of identity. He also had a vision, and being fluent in the language of art and design helped him communicate it. Read more